Lanzarote’s original tourist resort of Puerto del Carmen have updated their logo to modernise their tourism brand in time for the World Travel Market in London this week.
The old logo is pictured on the left and the new stylised logo on the right above, it is much cleaner than the original, although still very recognisable.
The Tourism Department of Tías have conducted a study over recent months to test the visibility and identification of the Puerto del Carmen brand, which included the opinions of business professionals, travel agents, tour operators and tourists. The results determined that the sun, beach and sailing elements of the logo are still good attributes to the brand and were retained in the new version. The word read more »