Ducati launched their last new model to the press here in Lanzarote back in 2010, and they are coming back again from 1st to 9th March to allow the world’s motoring press a first look at their new 1200 Multistrada motorcycle.
In their words, they are returning because they “love Lanzarote, as a unique experience!” Several car and bike manufacturers have used the island as the roads are superb here, with smooth tarmac, interesting corners and light traffic, as well as a perfect infrastructure of great hotels and nightlife to offer journalists after a hard day’s testing.
150 journalists from 28 countries will come to the island between 1st and 9th March to find out more about the new bike and to experience it on our roads. From Lanzarote’s point of view, it’s an opportunity to show the journos what they island can offer, and a chance to get images of our unique landscape shown in dozens of publications, read more »