We were invited by Turismo Lanzarote to attend the Sociedad de Promoción Exterior de Lanzarote (SPEL) presentation of their promotional strategy and marketing plan for the island in 2015.
SPEL promote the island externally, working with our existing tourism markets as well as identifying and developing new ones. President of Lanzarote, Pedro San Ginés stated that the island will exceed 2,400,000 tourists in 2014 and that Lanzarote led the occupation indices throughout the country during the month of August, during his welcoming speech at the Gran Hotel in Arrecife on the 2nd of December.
The President also mentioned that it was necessary to strengthen the existing promotional campaign for tourism products such as the European Sports Destination, Saborea Lanzarote, Destino Sostenible & the Lanzarote Film Commission; before handing over to Héctor Fernández, the CEO of SPEL and Lorena Miranda, the Marketing Director of Turismo Lanzarote, who were responsible for presenting the results of the promotional plan executed during 2014 and outlining the marketing plan for 2015.
Undoubtedly the United Kingdom is a very important market for Lanzarote, we received 959,513 visitors from the UK during 2013, which equates to read more »